Our DNA

Dream

Transform health and care by listening to the people involved

Beliefs

• ◼︎Recognizing that people are experts on their own lives is the key to true engagement.
• ◼︎Bringing humanity back into healthcare turns health transactions into trusting relationships.
• ◼︎Understanding what matters to individuals is the missing link for driving value in healthcare.
• ◼︎Distilling real-world perspectives into meaningful, actionable insights yields practical impact.
• ◼︎When people receiving and delivering care have a voice – and are heard – everybody wins:
  • Patients, caregivers, and providers feel better.
  • Clinical encounters work better.
  • Healthcare organizations do better.

Approach

• ◼︎Innovation = Ideas + Execution
• ◼︎Simple, elegant solutions to the right problems are most likely to succeed.
• ◼︎User-centered design helps make solutions delightful, feasible, and viable.
• ◼︎Approaches that leverage communication science will optimize impact.

Focus

Efficiently collect, curate, and share real-world perspectives – individually and at scale – to generate actionable insights for improving the experience and delivery of care.