Our Story

PatientWisdom is a digital platform that focuses on what matters to patients as people. We drive value by turning patient perspectives into actionable insights to improve the experience and delivery of care.

PatientWisdom quotes logo sketch

Gregory Makoul started working on PatientWisdom in January 2015, and partnered with Eric Langshur to turn a great idea into a great company. Greg is internationally recognized for expertise in physician-patient communication and shared decision making as well as a radical common sense, person-centered approach to health care innovation. Eric is a successful serial entrepreneur who built CarePages into the world’s largest healthcare social networking website.

Greg traces the spark for PatientWisdom back 25 years, when he finished his PhD in Communication at Northwestern University and joined the faculty at Northwestern University Feinberg School of Medicine. It quickly became clear that most physicians-in-training and physicians-in-practice had very little understanding of how patients experienced health and illness. He started giving patients video cameras for as long as they wanted and asked them to share what their lives were like.

These Patient Narrative Videos were incredibly powerful, and have been used across the US and in many countries to help providers focus on the patient perspective. The team at PatientWisdom has created a digital platform that builds on the logic of this approach by asking patients to share stories about themselves, their health, and their care – running analytics to turn patient perspectives into actionable insights. PatientWisdom. Improving health and care by listening to patients, individually and at scale.

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