Healthcare organizations can address community health more broadly and effectively if they more deeply understand the real-world perspectives of community members. CommunityWisdom goes beyond traditional Community Health Needs Assessments (CHNAs) and standard approaches to market intelligence to provide clear lines-of-sight into what matters to the community. This is the key to developing or partnering with programs that people will actually use.
"Our partnership with CommunityWisdom gave us much greater insight into the needs of the communities we serve. The digital platform allowed us to ask our most vulnerable populations open-ended questions to gain better understanding of their greatest challenges. We would not have been able to assimilate the volume of information in a constrained timeline without the expertise of CommunityWisdom."
-Kelly George | Manager, Performance Improvement | OSF HealthCare
How it Works
CommunityWisdom is a mobile-responsive, web-based, anonymous platform for capturing patient perspectives about health issues, needs, and resources at both the individual and community level. It combines an open-ended, qualitative approach with highly reliable content analysis to capture meaningful insights and present findings as themes, sub-themes, and sentiment. We work closely with health organizations and community agencies to deploy CommunityWisdom in the communities they serve.
Tax-exempt hospitals and health systems are required to field and report on CHNAs every three years. Many also use market intelligence reports as the basis for decision making. Standard approaches tend to capture quantitative information (i.e., counts) and provide a broad view of the community. CommunityWisdom’s focus on qualitative insights yields a deeper view that can drive change.
The Big Picture
Only 10% of health is attributable to healthcare and 30% to genetics – the other 60% is linked to behavior (40%), social determinants (15%), and environment (5%). Improving community health requires a robust understanding of community member perspectives on healthcare as well as healthy lifestyles, social determinants, environment, community priorities, and health-related resources or support services.
McGinnis MJ, Williams-Russo P, Knickman JR. The case for more active policy attention to health promotion. Health Affairs. 2002;21:78-93.
The Power of CommunityWisdom
Use Case #1 (Fall 2017): Listening to community members guides planning, programing, and investment
A health system purchased a hospital that was closing. Rather than assuming ‘if we build it, they will come’, the system highlighted the voice of community members by using CommunityWisdom to learn how they view their own health, health behaviors, and barriers as well as their ideas for improving health in the community and perceptions of community resources. Results led the health system to redirect a significant strategic investment into an existing community resource, creating a partnership that people want to use rather than trying to build a separate resource of their own.
Use Case #2 (Spring 2018): Measuring perception and reality to align activities and drive innovation
A health system asked CommunityWisdom to determine how employees, community agency advocates, and community members prioritize health issues in three different communities. We worked closely with the health system to refine the approach. Results illustrated that employees and community agency advocates had similar views of community needs and priorities. However, in several important aspects (e.g., access to transportation, access to healthy food), these views differed considerably from the lived experience of community members. Results generated a new approach to vulnerable populations in these communities.
Use Case #3 (Summer 2018): Implementing a more useful Community Health Needs Assessment
In order to maintain their non-profit status, hospitals and health systems must perform a Community Health Needs Assessment (CHNA) every three years, with the goal of identifying and addressing opportunities to improve health in the community. Traditional CHNAs tend to capture quantitative information (i.e., counts) and provide a broad view of the community, which has limited utility. As part of their CHNA effort, a health system used CommunityWisdom to collect qualitative insights from community members, yielding a deeper view of health issues and health behaviors that can be coupled with quantitative results to drive change.
About PatientWisdom, Inc.
Our digital platforms transform the experience and delivery of care by listening to patients, providers, and community members – individually and at scale. We drive value by distilling real-world perspectives into meaningful, actionable insights to help health organizations become more responsive and successful. This practical combination of digital and personal is the key to leading in the age of consumerism and value-based care. Our health system partners recognize this, and three of them (Froedtert & MCW, OSF HealthCare, and Yale New Haven Health) are also investors.
Making it easy to understand what matters to patients, ahead of clinical encounters, to improve the delivery and experience of care.
Obtaining real-time, real-world insights from clinicians and staff to enhance engagement, reduce burnout, and streamline care.
Producing a deep view of the community to enable clear lines-of-sight for developing or partnering with programs that people will use.